LBG Canada

ACHIEVE

All LBG Canada companies receive 1-on-1 coaching to assess strengths and weaknesses of their portfolio and to prioritize specific projects, in order to help companies drive their community investment best practices forward, tell a better story and ACHIEVE measurable results.

Clarity on overall portfolio results brings forward opportunities to strengthen community partnerships and demonstrate measurable impact for the business and society. Once the overall portfolio has been assessed, LBG Canada companies use a seven-step approach to outline, investigate and maximize priority projects. This is the value of performance measurement – aligning both expectations and results to achieve maximum possible benefit for the community and for the business.

A brief overview of the Seven Step Approach to Performance Measurement is below. If you would like to print a pdf of this one page summary, you may do so here.

LBG Canada Seven Step Approach:

"Working through the LBG Canada 7-Step Approach with our community partners has helped us both gain a better up-front understanding about the objectives of the program and what is important to measure."

--Marlene Mulligan, Community Engagement Advisor,

"The portfolio-wide assessment of Enbridge activities makes it easier to link community investment to priorities across business units such as government relations, community relations, human resources and marketing. These links have always been present intuitively, now we have the language and metrics for them to be expressed."

Dan O'Grady, Manager, Community Partnerships & Investment