TELL A BETTER STORY
While reported figures are important, so is telling the community investment story in a way that captivates the hearts and minds of stakeholders.
Access to LBG Canada performance measurement tools and best practice helps community investment and communication professionals identify and frame the key pieces of the community investment story. Many community investment professionals use the LBG Canada 7-Step Approach to Performance Measurement as the first step in telling a compelling story that engages both external and internal audiences.
Petro-Canada's Teddy Bear Toss success story: