In light of recent events, many LBG Canada companies have expressed an interest in learning how corporations are responding to natural or man-made disasters. As it becomes increasingly evident that disaster response will be an ongoing part of community investment and CSR programming, the importance of establishing management systems to guide corporate response to local, national and global disasters has become more apparent.
In response, a short poll was conducted by SiMPACT of LBG Canada companies, and found 88% of respondents stated their community investment program has included a corporate disaster response. Within that group, however, only 29% stated they have a guideline or a policy in place to frame their decision-making process.
Sixteen companies within the LBG Canada group were polled. The results also demonstrate how companies are responding, whether through traditional fundraising campaigns, in-kind donations or perhaps by engaging employees through matched giving or volunteering programs. In addition, the results show a strong focus on short term, reactionary emergency relief rather than a trend towards a hands-on approach to disaster recovery.